This month in content

When B2B content feels more like Netflix than marketing: UserEvidence's The Long Game

Finding the human stories in B2B content: UserEvidence's mountain interviews, Exit Five's personal approach, and a climate podcast that made me cry

Pinpoint's Red Flag, Green Flag series is a great example of why creative content formats are the new brand moat

Typeform collected 146 video responses for their 'Get Real' survey (and the result is one of the most engaging original research reports I've seen)

Should our content goal now be to centre authentic human connection in the age of AI-generated everything?

This Month in Content – Issue #6, June 2025

How to write competitor comparison pages that instil credibility over cringe.

This month in content #5

Leaning into community-led content, employer brand blogs, and harnessing data insights for PR opportunities – the best content examples I've come across recently.

This month in content #4 – January 2025

Handwritten letters, cute cat photos, original research content that's actually insightful – the best content examples I've come across this month.

This month in content #3 – December 2024

A roundup of content examples I came across this month, from Figma, Gong, Greenly, Google, and more.

This month in content #2 – November 2024

A cake-fuelled distraction newsletter by Grist, a lesson in how to do subject matter content right by Relato, and more content examples to keep your ideas and inspiration flowing.

This month in content #1 – October 2024

A Beehiiv masterclass in CEO branding and employee advocacy, a first-look interview with an anonymous Instagram legend by WePresent / WeTransfer, and more.